Niche Market Sales Tips
Selling to Bells and Chimes Businesses
Many bells and chimes businesses present possibilities for emerging companies to tap into new revenue streams. Don't forget that bells and chimes businesses aren't easy sales marks -- here's what you'll need to close sales in this niche market.
Over the past several years, bells and chimes businesses have experienced slow, but steady growth.
A strong value proposition and a great strategy are requirements for companies who sell to bells and chimes businesses. Although there are market challenges, emerging companies can gain traction by applying a handful of tried and true sales principles.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that bells and chimes businesses are busy operations with little patience for drawn out sales meetings and follow-up cycles.
A strong marketing plan helps to focus your selling proposition and deliver messaging in channels that are well received by your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that converts prospects to customers.
Marketing to Bells & Chimes Businesses
Marketing strategies for bells and chimes businesses are always adapting to the marketplace. Businesses that sell in this market have to be diligent about matching their approach to the latest marketing channels and technologies. Although they aren't a magic bullet, online marketing channels such as social media sites and email campaigns are gaining steam.
In order to feed new bells and chimes business leads to your sales team, you will need to systematize lead generation. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed bells and chimes business sales targets.
Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
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