In today's economy, bistros are looking for quality and affordability.
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If your sales strategies fall flat, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.
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How to Sell to Bistros
After you have established contact with a prospect, how do you close the sale?
Like many of us, bistro business owners are extremely busy and have no time for long sales pitches. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at bistros you call on may not even be the decision maker, making it necessary to quickly locate the real decision maker and adjust your approach accordingly.
Effective lead generation processes are vital for firms that sell to bistros. Sales teams should be trained in basic lead generation as well as your company's typical prospecting routines. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the burden associated with gathering prospect contact information.
But lead generation is only one piece of the puzzle. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Keep in mind that bistros are educated buyers who are skilled in identifying empty promises. To get their attention, you'll need to create highly focused sales messages that emphasizes your product's strengths and value points.
In bistro sales, industry experience is fundamental requirement. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to understand the pressure points of a typical bistro.
B2B sellers who lack industry experience can augment their background by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, bistros may also be more amenable to sellers within their network, so it's important to make new contacts as quickly as possible.
Given your interest in selling and in bistros, you might find these additional resources to be of interest.
If you currently own a bistro, you are in the wrong spot. These resources will come in handy:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.