Niche Market Sales Tips
Selling to Blind Services and Facilities Businesses
The territory of blind services and facilities businesses is fertile soil for for sales reps who are adept at B2B selling. The tricky part is devising a sales approach that gets your products noticed by the industry's major players.
Penetrating the world of blind services and facilities businesses can require complex sales and marketing strategies.
Don't be intimidated by the speed of the marketplace. Although speed is important, solid business principles and common sense will make the biggest difference in the success or failure of your selling efforts.
Marketing Channels for Blind Services & Facilities Businesses
Even though companies market their products in many different ways, there is one truth that applies to all blind services and facilities business marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are typical, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Companies that lead the industry in market share routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to likely-to-convert prospects. In our experience, Experian Business Services has the largest and most accurate database of blind services and facilities businesses on the market.
With blind services and facilities businesses going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes neglect cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.
For example, even though it might seem logical to increase the size of your sales force to expand your base of blind services and facilities business customers, the additional labor overhead may be an inefficient decision from a cost analysis perspective.
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