In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. On the upside boat builders and wholesalers businesses are plentiful, but the trick is to acquire and retain new accounts.

How to Find Boat Builders & Wholesalers Business Leads

Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.

The names of boat builders and wholesalers businesses you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.

But the most reliable source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing updated and sorted lead lists that can be used for direct mail and other marketing efforts directed toward boat builders and wholesalers businesses.

Strategies for Selling to Boat Builders & Wholesalers Businesses

With rare exceptions, boat builders and wholesalers businesses are always interested in products that help them better serve their customers.

Cost is a constant concern, but if boat builders and wholesalers businesses believe a new product or line of products can substantially improve their customers' experience, the quality of your products may be more important than the price.

Businesses that sell to boat builders and wholesalers businesses need to also recognize the fact that boat builders and wholesalers businesses aren't necessarily the beneficiaries of their products, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.

Market Intelligence

Start with good market research, which is a prerequisite for profitability in this industry. Smart sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they conduct research on the specific boat builders and wholesalers businesses that they want to add to their customer roster.

Since relationships are an important part of the selling process, meetings with boat builders and wholesalers businesses leaders and their staff facilitate the flow of the sales cycle. These meetings can also provide information that can be leveraged to exploit weaknesses in competitors' sales models.