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Niche Market Sales Tips

Selling to Brazilian Restaurants

Businesses that market to Brazilian restaurants face internal and external barriers to success. Here is the information you need to get started selling to this market.

Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.

The majority of Brazilian restaurants expect stellar service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to Brazilian restaurants, the consistent application of sound business principles is just as important as your relationships with your customers.

Market Aggressively

Effective marketing directly impacts Brazilian restaurant sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.

A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.

Benefits of Networking

Networking broadens your prospect pool. In addition to raising your company's profile, it increases your credibility with Brazilian restaurants.

But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through solid networking will be leads that are completely off your competition's radar.

How to Evaluate Sales Staff

Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for boosting sales and employee morale. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to Brazilian restaurants.

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