March 30, 2020  
 
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Selling to Niche Markets

 

Selling to Buffing and Polishing Equipment and Supplies Businesses

The word is out that many buffing and polishing equipment and supplies businesses are experiencing growth trends, and small businesses are hoping to target sales prospects in this market. Here are some of the things that are required to sell to buffing and polishing equipment and supplies businesses in the current market.

Initiative and perseverance are excellent personality traits for sales professionals. But selling to buffing and polishing equipment and supplies businesses requires more than an impeccable work ethic.
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Don't let the fast pace of the marketplace trip you up. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.

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Aggressive Recruiting

Bottom line success begins with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.

Companies that sell to buffing and polishing equipment and supplies businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.

Sales Incentives

In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed buffing and polishing equipment and supplies business sales targets.

Incentives don't have to break your budget -- sometimes a simple, affordable incentive that recognizes a team member's performance is more valuable than an expensive incentive that lacks recognition or prestige.

Marketing, Promotions & PR

Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with buffing and polishing equipment and supplies business owners, these companies flood the industry with high-priced marketing content in hopes of scoring fast conversions from buyers.

Marketing is useful and necessary. But new businesses should focus their marketing budgets on initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.

More Articles on Selling

Given your interest in selling and in buffing and polishing equipment and supplies businesses, you might find these additional resources to be of interest.

Mailing Lists for Buffing and Polishing Equipment and Supplies Businesses

Where to Find Sales Prospects

How to Qualify a Sales Lead


Conversation Board

What challenges have you experienced in marketing to buffing and polishing equipment and supplies businesses? How did you overcome those challenges and convert prospects to satisfied customers? If you have practical insights about selling in the buffing and polishing equipment and supplies business industry, we want to hear from you!


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