Niche Market Sales Tips

Selling to Building Contractors Businesses

As the market recovers, building contractors businesses are slowly emerging from the market slowdown and are starting to reinvest. With these useful selling tips, you can improve your sales model and increase your returns when selling to building contractors businesses.

Most building contractors businesses have experienced slow, but steady growth.

The process of converting building contractors businesses from prospects to satisfied customers isn't a given. It takes intentionality from owners and managers to create a strategy that connects your products to your customer base.

Collaborative Strategies

Collaboration is a hallmark of companies that succeed in selling to building contractors businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.

In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.

Developing a Marketing Plan

A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.

Keep in mind that building contractors businesses are hectic operations with little patience for long sales cycles.

A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan provides a coordinated selling strategy that delivers results.

How to Find Building Contractors Business Leads

Leads form the basis for winning sales strategies. The first step in lead generation is to analyze the local market. From there, you can expand your search to include the yellow pages, Internet searches and trade listings.

The names of building contractors businesses you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.

But the most dependable source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward building contractors businesses.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary