February 25, 2020  
 
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Selling to Niche Markets

 

Selling to CPR Instruction Schools

You'll need a strategy that incorporates ingenuity and effort to be successful selling to CPR instruction businesses. Here is the information that will help you get started selling to this market.

A good sales strategy is money in the bank. So for businesses that sell to CPR instruction businesses, there is no substitute for a strategic sales approach.
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More often than not, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the CPR instruction business industry where simple blunders can translate into losses in market share.

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Reaching Prospective Customers

Prospecting is the process of identifying potential customers and converting them to qualified leads.

Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on adding names to their contact list that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for CPR instruction businesses.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

Developing a Marketing Plan

A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your products will never see the light of day.

Keep in mind that CPR instruction businesses are busy operations with little patience for long sales cycles.

A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan provides a coordinated selling strategy that delivers results.

Role of Owners & Managers

Owners and managers should expect to be active participants in selling to CPR instruction businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.

By periodically accompanying your reps in the field, you earn their respect and gain insights about your customers.

More Articles on Selling

Given your interest in selling and in CPR instruction businesses, you might find these additional resources to be of interest.

Mailing Lists for CPR Instruction Schools

Top Five Cold Calling Tips

Closing a Sale

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