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Selling to an Industry

Selling to Cable Television Advertising Businesses

Most would agree that cable television advertising businesses are high value sales opportunities that can help ambitious entrepreneurs to hit their growth targets%that are worth chasing after%. Don't forget that cable television advertising businesses aren't easy sales marks -- here's what you'll need to close sales in this niche market.

As it turns out, cable television advertising businesses play by the same rules as any other type of business; they're in the market for high quality products at reasonable prices.

With diligence, hard work and a carefully crafted sales strategy on your side, it's possible to break into the industry and capture your share of the marketplace.

Gaining Traction in the Marketplace

Every B2B business their product line will go viral throughout the industry. But viral marketing strategies are a far cry from money in the bank.

To succeed with cable television advertising businesses, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of cable television advertising business contacts.

Cost Analysis of Your Selling Tactics

Every part of your sales strategy should be targeted for cost analysis. Business owners sometimes overlook cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.

For example, even though it might be desirable to recruit an additional ten sales reps to expand your base of cable television advertising business customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.

Sales Team Considerations

Most of the businesses that sell to cable television advertising businesses take a team sales approach.

Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for lone rangers in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.

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