Selling to an Industry
Selling to Cactus Shops
The word is out that many cactus shops are experiencing growth trends, and small businesses are hoping to target sales prospects in this market. For business sellers prepared to compete, cactus shops offer a reliable source of income .
Over the past several years, cactus shops have experienced moderate growth rates compared to other businesses.
With market momentum on their side, entrepreneurs are knocking on the doors of the marketplace, anxious to collect their share of the profits. Competition can be tight, so new businesses have to be careful about the way they approach cactus shops.
Marketing to Cactus Shops
There are multiple methods for marketing your products to cactus shops. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can go a long way toward increasing your market share.
Many businesses find that direct marketing is a useful resource in marketing to cactus shops because it is a non-threatening resource for introducing their products to new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from a proven third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can tailor your direct marketing efforts toward your company's strengths and perceived needs in the marketplace.
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed cactus shop sales targets.
Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
Research the Market
Start with good market research, which is a prerequisite for profitability in this industry. Smart sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they research and evaluate the specific cactus shops that they want to add to their customer roster.
Since relationships can be critical in closing sales, meetings with cactus shops leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can give your business a competitive edge.
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