Selling to an Industry
Selling to Cafés
If your business is having trouble reaching sales targets, put your phone on hold and read our tips on selling to caf�s. Here's how to sell to caf�s in the current business climate.
In today's economy, even small mistakes affect your company's bottom line and impede your selling success.
If your sales strategies fall flat, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to hit sales targets.
Hiring Staff
Your sales force is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team isn't prepared for the job at hand.
Most caf�s appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in techniques for service after the sale.
How to Find Caf� Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can expand your search to include the yellow pages, Internet searches and trade listings.
The names of caf�s you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing precise, targeted lead lists that can be used for direct mail and other marketing efforts directed toward caf�s.
Gain a Competitive Edge
In business, the payoff for drive and ambition is conversions.
Professional B2B sellers understand the need for flexibility when dealing with caf�s and regularly adapt their sales strategy to the marketplace. By aggressively pursuing strategy development and execution, these companies give themselves an edge over the competition.
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