Selling to an Industry
Selling to Cafeterias
There's no question that cafeterias are major players in a growth industry -- and that presents an opportunity to vendors who are eager to get in on the action. With these useful selling tips, you can improve your sales model and increase your returns when selling to cafeterias.
Drive and diligence are excellent personality traits for sales professionals. But selling to cafeterias requires more than an impeccable work ethic.
In today's fast-paced B2B economy, efficiency and intentionality are two things that never go out of style – especially for companies that sell to cafeterias.
With cafeterias going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, you should also consider incorporating email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Developing a Marketing Plan
A robust marketing strategy is the basis of a profitable sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that cafeterias are busy operations with little patience for long sales cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that delivers results.
Gaining Traction in the Marketplace
Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are a far cry from money in the bank.
To succeed with cafeterias, you'll want to apply a diverse mix of marketing strategies that funnel key messaging through multiple channels.
Many sellers purchase lead lists from recognized list providers. If locating a lead list vendor is on your to-do list, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of cafeteria contacts.
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