Selling to an Industry
Selling to Cake Decorating Services
It's a given that cake decorating services are high value sales prospects in today's marketplace. The tricky part is crafting a selling strategy that targets high value prospects.
Initiative and perseverance are excellent personality traits for sales professionals. But selling to cake decorating services requires more than an impeccable work ethic.
Don't let the fast pace of the marketplace trip you up. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.
Gaining Traction in the Marketplace
Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are a far cry from money in the bank.
To succeed with cake decorating services, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.
Many sellers purchase lead lists from recognized list providers. If locating a lead list vendor is on your to-do list, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of cake decorating service contacts.
Role of Owners & Managers
Owners and managers should expect to be active participants in selling to cake decorating services. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
Be Prepared for Tough Questions
In the real world, most cake decorating services aren't interested in one-size-fits-all product lines. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in a sale. It's imperative for your sales team to be knowledgeable about product specifications and support. If you're selling a service to cake decorating services, your sales force has to be educated in service features and be prepared to resolve customer concerns during the sales cycle.
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