Initiative and perseverance are admirable characteristics for sales professionals. But selling to Calvary Chapel churches requires more than an impeccable work ethic.
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If selling to Calvary Chapel churches is your core business, your odds of success increase dramatically when you incorporate a few proven resources and techniques into the selling process.
Direct Marketing Strategies
Direct marketing has many advantages for selling to Calvary Chapel churches. The benefit of direct marketing is that it is a way to manage costs when reaching qualified prospects with targeted messaging. From a selling perspective, direct marketing establishes a platform for relationships with Calvary Chapel churches that can benefit from your products or services.
The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of Calvary Chapel churches that produce high conversion rates.
With Calvary Chapel churches now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the home base for all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to Calvary Chapel churches should be looking for energetic sales professionals with a self-directed work background. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
Given your interest in selling and in Calvary Chapel churches, you might find these additional resources to be of interest.
If you have an existing Calvary Chapel church, you are in the wrong spot. These resources will come in handy:
If you want to start a Calvary Chapel church, these resources should prove useful:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.