Selling to an Industry
Selling to Calvary Chapel Churches
You'll need a strategy that incorporates innovation and hard work to close sales with Calvary Chapel churches. We'll tell you what you need to do to conquer selling hurdles in the Calvary Chapel church market and outsell the competition.
Initiative and perseverance are admirable characteristics for sales professionals. But selling to Calvary Chapel churches requires more than an impeccable work ethic.
If selling to Calvary Chapel churches is your core business, your odds of success increase dramatically when you incorporate a few proven resources and techniques into the selling process.
Direct Marketing Strategies
Direct marketing has many advantages for selling to Calvary Chapel churches. The benefit of direct marketing is that it is a way to manage costs when reaching qualified prospects with targeted messaging. From a selling perspective, direct marketing establishes a platform for relationships with Calvary Chapel churches that can benefit from your products or services.
The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of Calvary Chapel churches that produce high conversion rates.
Internet Strategies
With Calvary Chapel churches now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the home base for all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Aggressive Recruiting
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to Calvary Chapel churches should be looking for energetic sales professionals with a self-directed work background. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
Share this article
Additional Resources for Entrepreneurs