Selling to an Industry
Selling to Camps
Most would agree that camps are high value sales targets for businesses with an eye on growth. Don't forget that camps aren't easy sales marks -- here's what you'll need to convert prospects into customers.
The world is an uncertain place for emerging businesses and businesses are constantly adapting their sales approaches to respond to market demands.
Don't be intimidated by the speed of the marketplace. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.
Gaining Traction in the Marketplace
Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are a far cry from money in the bank.
To gain traction with camps, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.
Many sellers purchase lead lists from recognized list providers. If locating a lead list vendor is on your to-do list, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of camp contacts.
Review Mechanisms
It's also important to regularly assess your personnel and overall selling strategy. Internal review processes should be based on quantifiable data as well as direct input from camps themselves.
If necessary, don't hesitate to adjust your strategy or personnel mix to accommodate changes in the marketplace.
Niche Selling
New businesses that attempt to tackle the entire marketplace face a long, uphill battle. A better approach is to tailor your business model to an underserved niche.
In the camp industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
Share this article
Additional Resources for Entrepreneurs