Over the past several years, candy and cookie arrangements businesses have experienced moderate growth rates compared to other businesses.
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In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. On the upside candy and cookie arrangements businesses are plentiful, but the challenge is to acquire and retain new accounts.
In the B2B sector, sales and marketing are connected business activities. To succeed in the candy and cookie arrangements business industry, you'll need to gain a solid foothold with buyers. Leading sellers are intentional about using their marketing dollars to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.
Make sure you invest in a first-rate website. These days, candy and cookie arrangements businesses frequently access vendors through online channels. An investment in a conversion-focused website is a must.
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to inspire your team even further, consider offering sales incentives to sales reps that exceed candy and cookie arrangements business sales targets.
Incentives don't have to be pricey -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
Research the Market
Start with good market research, which is a prerequisite for profitability in this industry. Effective sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they research and evaluate the specific candy and cookie arrangements businesses that they want to add to their customer roster.
Since relationships can be critical in closing sales, meetings with candy and cookie arrangements businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can be leveraged to exploit weaknesses in competitors' sales models.
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