Resources for Entrepreneurs

Selling to an Industry

Selling to Career and Vocational Counseling Businesses

The vast majority of career and vocational counseling businesses have lean financials and demanding schedules. To dominate in the career and vocational counseling business industry, you'll need to pay attention to the basics.

In recent years, career and vocational counseling businesses have become high value targets in the B2B sector.

With perseverance and strategy in your corner, it's possible to break into the industry and capture your share of the marketplace.

Casting a Broad Net

The first step in selling to career and vocational counseling businesses is to cast a broad net. Strategies that focus exclusively on the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.

Direct Marketing Strategies

Direct marketing is an effective way to sell to career and vocational counseling businesses. The benefit of direct marketing is that it is a way to manage costs when reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with career and vocational counseling businesses that can benefit from your products or services.

The tricky part about direct marketing is lead generation. Since reliable leads can be hard to find, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of career and vocational counseling businesses that are primed for sales pitches.

Strategy and ROI

The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to career and vocational counseling businesses because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.

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