Selling to an Industry
Selling to Carpet, Rug, and Upholstery Cleaning Commercial and Industrial Businesses
As the market recovers, carpet, rug, and upholstery cleaning commercial and industrial businesses are gradually bouncing back from the Great Recession and are starting to reinvest. Don't forget that carpet, rug, and upholstery cleaning commercial and industrial businesses aren't easy sales marks -- here's what you'll need to compete in today's market.
Initiative and perseverance are admirable characteristics for sales professionals. But selling to carpet, rug, and upholstery cleaning commercial and industrial businesses requires more than an impeccable work ethic.
In any B2B industry, one of the key indicators of long-term success is the ability to expand your customer base. The good news is that carpet, rug, and upholstery cleaning commercial and industrial businesses can be found throughout the nation, but the challenge is to acquire and retain new accounts.
Internet Strategies
With carpet, rug, and upholstery cleaning commercial and industrial businesses going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, you should also consider incorporating email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Marketing to Carpet, Rug, & Upholstery Cleaning Commercial & Industrial Businesses
Marketing strategies for carpet, rug, and upholstery cleaning commercial and industrial businesses are in a state of constant flux. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a panacea, online marketing channels such as social media sites and email campaigns are rising to the fore.
In order to feed new carpet, rug, and upholstery cleaning commercial and industrial business leads to your sales team, you will need to identify a process for generating high quality leads. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
Cost Analysis of Your Selling Tactics
Every part of your sales strategy is fair game for cost analysis. Business owners sometimes ignore cost considerations and instead, choose to invest in sales strategies that fall short of ROI expectations.
For example, even though it might seem logical to increase the size of your sales force to expand your base of carpet, rug, and upholstery cleaning commercial and industrial business customers, the additional labor overhead may make hiring cost prohibitive -- or at least unattractive compared to other less costly strategies.
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