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Selling to an Industry

Selling to Casino Dealer Schools

Most casino dealer schools have lean financials and demanding schedules. Here's how to sell to casino dealer schools in the current business climate.

In the current business climate, casino dealer schools are looking for reliable products and great values.

Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the casino dealer school industry where careless mistakes can translate into losses in market share.

Direct Marketing Strategies

Direct marketing is an effective way to sell to casino dealer schools. The benefit of direct marketing is that it provides a cost-effective resource for reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with casino dealer schools that can benefit from your products or services.

The sticking point of direct marketing is lead generation. Since reliable leads can be hard to find, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of casino dealer schools that produce high conversion rates.

Sales Incentives

In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to inspire your team even further, consider offering sales incentives to sales reps that exceed casino dealer school sales targets.

Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

Sales Strategy Tips

Effective casino dealer school sales strategies combine sales and marketing techniques with an eye toward ROI. Some sales techniques are more effective than others and the ones that maximize ROI need to be pushed to the top of the list.

Also, it's important to avoid a silo approach to casino dealer school sales. Companies that strictly segment their sales units fall behind in the marketplace, especially when they are pitted against companies that encourage collaborative processes between sales, marketing and other units.

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