Selling to an Industry
Selling to Catholic Churches
The word is out that many catholic churches are expanding, and small businesses are striking while the iron's hot. Here is the information that will help you get started selling to this market.
Despite robust demand for products sold to catholic churches, penetrating the market can be daunting.
Leveraging the strength of the market, entrepreneurs are knocking on the doors of the marketplace, eager to earn their share of the profits. Competition can be tight, so emerging businesses have to be careful about the way they approach catholic churches.
Role of Owners & Managers
Owners and managers should expect to be active participants in selling to catholic churches. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
How to Find Catholic Church Leads
Leads form the basis for winning sales strategies. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.
The names of catholic churches you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward catholic churches.
CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.
When used properly, CRM can enhance your company's interactions with customers and prospects. If you don't currently use CRM, there's no better time than the present to get started. Companies that already use a CRM solution need to analyze their processes to make sure it is being used to its full potential.
In the B2B Catholic church industry, the lack of a fully utilized CRM can put your business at a competitive disadvantage.
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