October 27, 2020  
 
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Selling to Niche Markets

 

Selling to Catholic Schools

For many firms, selling to catholic schools enables achieving revenue goals. We'll tell you what it takes to overcome selling challenges in the catholic school market and outsell the competition.

Not surprisingly, catholic schools play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.
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These days, initiative and strategy are two things that never go out of style especially for companies that sell to catholic schools.

How to Sell to Catholic Schools

After you have established contact with a prospect, how do you close the sale?

Like many of us, catholic school business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.

In some instances, your initial contact at catholic schools you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

How to Generate Solid Leads

There aren't any uniform rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to catholic schools should take steps to automate the lead generation process CRM and other techniques.

One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.

At Gaebler, we advise our business partners to explore Experian Business Services for catholic school lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to your precise lead specifications.

Customer Profiles

Emerging sellers in the catholic school market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward giving your sales unit the edge it needs to convert high value catholic school leads.

In this industry, it is especially important to develop a customer-focused approach. In general, catholic schools are very skilled at spotting B2B companies that are out of touch with the industry and many will hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.

More Info on Selling

Ready to learn more? You may find these additional resources to be of interest.

Leads Versus Prospects

Mailing Lists for Catholic Schools


Conversation Board

Do you have any more tips about marketing in today's catholic schools industry? If so, submit your comments and suggestions so other entrepreneurs can learn from your experience.


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