Selling to an Industry
Selling to Cattle Feedlots Businesses
Despite competitive pressure, there is a big growth opportunity for emerging entrepreneurs to enter the B2B cattle feedlots business market. Here is the information you need to get started selling to this market.
Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that landing new customers in this industry is a lofty ambition that demands diligence and respect.
The best sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target cattle feedlots businesses. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
Your sales force is your most important sales asset. A first-rate sales strategy is ineffective if your sales team isn't prepared for the job at hand.
Most cattle feedlots businesses appreciate the value of sales professionals who are conversant in the industry and knowledgeable about their product lines. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in service as well as sales routines.
Marketing, Promotions & PR
Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with cattle feedlots business owners, these companies blanket the market with high-priced marketing content in hopes of gaining quick momentum with buyers.
Marketing is useful and necessary. But new businesses should funnel their resources toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
It's also important to implement regular review mechanisms to evaluate the effectiveness of both your sales team and your strategy. Internal review processes should consider individual performance statistics as well as direct input from cattle feedlots businesses themselves.
If necessary, modify your hiring and/or strategy to accommodate changes in the marketplace.
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