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Selling to an Industry

Selling to Central European Restaurants

For many firms, selling to Central European restaurants enables achieving revenue goals. If you're tired of sitting on the sidelines, maybe it's time to start selling to Central European restaurants.

Not surprisingly, Central European restaurants play by the same rules as any other type of business; they respond to businesses that offer solid, affordable products.

If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.

CRM Software

CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.

When used properly, CRM can enhance your company's interactions with customers and prospects. If you don't currently use CRM, there's no better time than the present to get started. Companies that already use a CRM solution need to evaluate their processes to make sure it is being used to its full potential.

In the B2B Central European restaurant industry, the the under-utilization of CRM can put your business at a competitive disadvantage.

Marketing, Promotions & PR

Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with Central European restaurant owners, these companies blanket the market with high-priced marketing content in hopes of scoring fast conversions from buyers.

Marketing is useful and necessary. But new businesses should funnel their resources toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.

Strategy and ROI

The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to Central European restaurants because in this industry, budgets are extremely tight, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.

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