Resources for Entrepreneurs

Selling to an Industry

Selling to Chemicals Commercial and Industrial Businesses

You'll need a unique combination of innovation and hard work to be successful selling to chemicals commercial and industrial businesses. This is knowledge you need to generate more sales to chemicals commercial and industrial businesses around the country.

There are no one-size-fits-all strategies for selling to chemicals commercial and industrial businesses. The foundation for success is the same as it is in many other industries.

Your approach will vary according to your situation and your company's unique sales objectives. But in general, there are several things you will need to consider when crafting a strategy to sell to chemicals commercial and industrial businesses.

Role of Owners & Managers

Owners and managers are active players in selling to chemicals commercial and industrial businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

Marketing Tips

In the B2B sector, sales and marketing are connected business activities. To succeed in the chemicals commercial and industrial business industry, you'll need to gain a solid foothold with buyers. Leading sellers are intentional about using their marketing dollars to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.

Make sure you invest in a first-rate website. These days, chemicals commercial and industrial businesses frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.

Customer Profiles

Emerging sellers in the chemicals commercial and industrial business market are advised to create customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward equipping your team with the tools required to convert high value chemicals commercial and industrial business leads.

In this industry, it is especially important for sellers to adopt a customer-centered sales philosophy. As a rule, chemicals commercial and industrial businesses are very skilled at spotting B2B companies that are out of touch with the industry and they tend to hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary