November 29, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Selling to Niche Markets

 

Selling to Chicken Restaurants

The trouble with selling to chicken restaurants is that misguided efforts can threaten your entire business model. With a careful strategy, your business can achieve financial success selling to chicken restaurants.

Although there is a strong market for products geared toward chicken restaurants, penetrating the market can be daunting.
(article continues below)

With perseverance and strategy in your corner, it's possible to break into the industry and capture your share of the marketplace.

Niche Selling

New businesses that target the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.

In the chicken restaurant industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless you have done your homework and can support your expectations with solid research.

Marketing Mix

Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and emphasize techniques to reach key decision makers.

Despite the fact that there are multiple way to market to chicken restaurants, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of chicken restaurants. For many businesses, these lists establish a framework for the rest of the sales cycle.

Networking Tips

The chicken restaurant industry is relationship-based. Businesses that sell in the industry routinely use networking to advance the sales cycle.

Lead lists are helpful in expanding your network, but only to the extent that your team invests time and effort to develop lead list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.

More Info on Selling

Given your interest in selling and in chicken restaurants, you might find these additional resources to be of interest.

Mailing Lists for Chicken Restaurants

Closing a Sale

Closing a Complex Sale

Top Five Cold Calling Tips


Conversation Board

Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to chicken restaurants and welcome your feedback, tips, and questions!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Own a Chicken Restaurant?

If you have an existing chicken restaurant, you are in the wrong spot. These resources will come in handy:

Marketing a Chicken Restaurant

Selling a Chicken Restaurant

Do You Aspire to Own a Chicken Restaurant?

If you hope to open a chicken restaurant, these resources should prove useful:

Opening a Chicken Restaurant

More Sales Guides

If you are looking for advice on selling to a different company type, you will enjoy our alphabetical directory of sales guides below.

Browse more niche market sales guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary