Selling to an Industry

Selling to Child Therapists Businesses

In today's business environment, uncertainty is the only constant for child therapists businesses. The challenging part is crafting a selling strategy that captures the attention of high value prospects.

Technology and technique are important. But in a B2B sales environment, they may not be your most valuable assets.

Many child therapists businesses expect stellar service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to child therapists businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.

Why Should a Prospect Buy From You?

The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to child therapists businesses because in this industry, costs can really add up, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.

How to Find Child Therapists Business Leads

Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.

The names of child therapists businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.

But the most dependable source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward child therapists businesses.

Niche Selling

New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to tailor your business model to an underserved niche.

In the child therapists business industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.

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