Selling to an Industry

Selling to Chiropractic Schools

Leading chiropractic schools work with vendors who can help them be more successful. Here are some of the things that are required to sell to chiropractic schools in today's marketplace.

In the current business climate, chiropractic schools are looking for quality and affordability.

The best sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target chiropractic schools. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.

How to Find Chiropractic School Leads

Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.

The names of chiropractic schools you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.

But the most reliable source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing precise, targeted lead lists that can be used for direct mail and other marketing efforts directed toward chiropractic schools.

Networking Tips

The chiropractic school industry is relationship-based. Businesses that sell in the industry rely on industry contacts for leads and other aspects of the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.

Niche Selling

New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to tailor your business model to an underserved niche.

In the chiropractic school industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.

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