Selling to an Industry
Selling to Christ Centered Churches
Most Christ centered churches have lean financials and demanding schedules. Product quality, cost and service are all important considerations – so businesses that sell to Christ centered churches need to demand excellence from their team.
A good sales strategy is money in the bank. So for businesses that sell to Christ centered churches, strategic sales planning is a prerequisite for success.
The details of your sales strategy will vary according to your situation and your company's unique sales objectives. But overall, there are several things you will need to consider when devising a system for selling to Christ centered churches.
Industry Experience
In Christ Centered church sales, industry experience is fundamental requirement. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to be familiar with the things are important to a typical Christ Centered church.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, Christ centered churches may also be more friendly to sellers within their network, so it's important to make new contacts as quickly as possible.
Marketing to Christ Centered Churches
Marketing strategies for Christ centered churches are in a state of constant flux. Businesses that sell in this market have to be diligent about staying on top of trends, marketing channels and technologies. Although they aren't a one-size-fits-all solution, online marketing channels such as social media sites and email campaigns are rising to the fore.
In order to feed new Christ Centered church leads to your sales team, you will need to systematize lead generation. One of the ways to streamline lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.
Networking Tips
The Christ Centered church industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.
Lead lists are helpful in expanding your network, but only to the extent that your team invests time and effort to develop lead list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.
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