Selling to an Industry
Selling to Christian Churches
Leading Christian churches understand the value of every dollar. For business sellers prepared to compete, Christian churches offer a reliable source of income .
The world is an uncertain place for emerging businesses and businesses are constantly adapting their sales approaches to respond to market demands.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. The good news is that Christian churches can be found throughout the nation, but the challenge is to acquire and retain new accounts.
How to Find Christian Church Leads
Leads drive sales cycles. The first step in lead generation is to analyze the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.
The names of Christian churches you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing updated and sorted lead lists that can be used for direct mail and other marketing efforts directed toward Christian churches.
High Impact Strategies
Successful sales strategies leverage low-cost resources to achieve maximum results. In many cases, these strategies focus on fully utilizing resources that already exist in your organization.
By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of the resources you use to sell to Christian churches.
Casting a Broad Net
The first step in selling to Christian churches is to cast a broad net. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.
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