Selling to an Industry
Selling to Christian Science Churches
For many firms, selling to Christian Science churches enables profitable company growth. Don't forget that Christian Science churches aren't easy sales marks -- here's what you'll need to convert prospects into customers.
The world is a fluid business environment and businesses are constantly adapting their sales approaches to respond to market demands.
If your sales strategies fall flat, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.
Research the Market
Start with good market research, which is a prerequisite for profitability in this industry. Smart sales teams conduct thorough research on market demand, pricing and niche opportunities.
More importantly, they research and evaluate the specific Christian Science churches that they want to add to their customer roster.
Since relationships are an important part of the selling process, meetings with Christian Science churches leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can improve your competitive position.
Sales Management Tips
Sales managers can be a factor in the success of your sales strategy.
In this industry, sales reps tend to be highly motivated performers who are accustomed to meeting ambitious sales goals. However, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that Christian Science church owners value teamwork and may not respond to sales reps who seem overly disconnected from their sales unit.
Sales & Marketing Tips
Some B2B Christian Science church suppliers opt for third-party marketing over internal marketing activities. Either way, your marketing strategy should leverage a multichannel approach that addresses the diverse ways Christian Science church owners access information. Traditional channels like direct mail and telemarketing can be effective, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
Top B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying Christian Science church leads, you will have a hard time breaking into the market.
If your sales force is failing to generate enough leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable Christian Science church lead lists to B2B sellers.
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