Selling to an Industry
Selling to Christ's Churches
Leading Christ's churches understand the value of every dollar. This is the approach that will help you get started selling to this market.
Not surprisingly, Christ's churches are subject to normal business demands; they respond to businesses that offer solid, affordable products.
Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target Christ's churches. Whether you're an emerging seller or a seasoned veteran, here are a few of the tools you need to have in your toolbox.
Benefits of Networking
Networking expands your reach within the industry. In addition to raising your company's profile, it increases your credibility with Christ's churches.
But more importantly, a strategy that emphasizes networking dramatically boosts leads and referrals. Sometimes the leads you generate through skillful networking will be leads that are completely off your competition's radar.
Marketing to Christ's Churches
There are several ways to market your products to Christ's churches. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques can substantially boost conversions and revenue.
Many businesses find that direct marketing is also helpful in marketing to Christ's churches because it is a non-threatening way to get their foot in the door with new customers.
The first step of a successful direct marketing strategy is to obtain a lead list from an established third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.
Collaborative Strategies
Collaboration is a hallmark of companies that succeed in selling to Christ's churches. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
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