Selling to an Industry
Selling to Churches of Christ
Businesses that market to Churches of Christ churches face internal and external barriers to success. For businesses that market to Churches of Christ churches, the streamlined sales strategies discussed in this article can be important for breaking into the industry.
In today's economy, Churches of Christ churches are looking for quality and affordability.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. Fortunately Churches of Christ churches are plentiful, but the trick is to acquire and retain new accounts.
Create a Plan
There is nothing haphazard about effective Church Of Christ church sales. The industry is filled with seasoned veterans who know their way around the marketplace.
As a result, top B2B sellers know better than to leave anything to chance. Before they initiate contact with prospects, they create sales plans that address factors like market demand, competitive pressures, industry trends, pricing structures and other key elements. Although you might be able to get away with a skeletal strategy in some industries, the Church Of Christ church industry will crush your business dreams unless you go into it with a carefully crafted blueprint.
Message First, Targets Second
Messaging is a critical weapon in your company's battle to capture market share. Confused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.
For maximum impact, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a comprehensive strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian are skilled at providing targeted lists of Churches of Christ churches that can be customized to your precise specifications.
How to Sell to Churches of Christ
After you have qualified a lead, how do you close the sale?
Like many of us, Church Of Christ church business owners are have no patience for extended pitches and sales cycles. As a rule, be respectful of your customers' time constraints and make your pitches as concise as possible.
In some instances, your initial contact at Churches of Christ churches you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
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