Quality products, a good strategy and a lot of hard work are requirements for companies who sell to Churches of God churches. Although there are market challenges, emerging companies can gain traction by applying a handful of proven sales principles.

Reaching Prospective Customers

Prospecting turns names into promising leads.

Networking can fine tunes prospecting performance and conversion ratios. However, it's important to make sure your sales force isn't so focused on adding names to their contact list that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, quality is just as important as quantity when prospecting for Churches of God churches.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

Market Intelligence

Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they conduct research on the specific Churches of God churches that they want to add to their customer roster.

Since relationships are an important part of the selling process, meetings with Churches of God churches leaders and their staff can establish a basis for the sales cycle. These meetings can also provide information that can be leveraged to exploit weaknesses in competitors' sales models.

Gain a Competitive Edge

In business, the company that wants the sale the most is usually the one that closes the deal.

Professional B2B sellers understand the need for flexibility when dealing with Churches of God churches and regularly adapt their sales strategy to the marketplace. By aggressively pursuing strategy development and execution, these companies give themselves an edge over the competition.