Despite robust demand for products sold to Churches of God in Christ churches, penetrating the market can be daunting.
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A strong value proposition and a great strategy are requirements for companies who sell to Churches of God in Christ churches. Despite the presence of market barriers, emerging companies can gain traction by applying a handful of proven sales principles.
With Churches of God in Christ churches now turning to the Internet for equipment and supplies, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
Gaining Traction in the Marketplace
Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are sketchy and unpredictable.
To capture the attention of Churches of God in Christ churches, you'll want to apply a diverse mix of marketing strategies that exploit the benefits of a multichannel approach.
Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of Church Of God In Christ church contacts.
Know Your Products
The truth is most Churches of God in Christ churches aren't interested in middle of the road products. Before they make a purchasing decision, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor between a close and your prospect going with a competitor's product. It's imperative for your sales team to be knowledgeable and informed. If you're selling a service to Churches of God in Christ churches, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
Given your interest in selling and in Churches of God in Christ churches, you might find these additional resources to be of interest.
If you have an existing Church Of God In Christ church, you are in the wrong spot. These resources will come in handy:
If you want to start a Church Of God In Christ church, we have some better resources for you:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.