Resources for Entrepreneurs

Selling to an Industry

Selling to Churches on the Rock

Many Churches on the Rock churches present possibilities for business sellers to earn profits. We'll tell you how to conquer selling challenges in the Church On The Rock church market and dominate the rest of the field.

The world is an uncertain place for emerging businesses and businesses are constantly adapting their sales approaches to respond to market demands.

Don't be intimidated by the speed of the marketplace. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.

Marketing Channels for Churches on the Rock

Even though companies market their products in many different ways, there is one truth that applies to all Church On The Rock church marketing strategies -- no single marketing channel is capable of capturing the attention you need to meet your sales goals.

Across the industry, multichannel marketing strategies are standard, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to the kinds of prospects that are most likely to respond to your products. In our experience, Experian Business Services has the largest and most accurate database of Churches on the Rock churches on the market.

Niche Selling

New businesses that attempt to tackle the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.

In the Church On The Rock church industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, market research is a non-negotiable. Don't assume that there will be demand for a niche product line unless you have done your homework and can support your expectations with solid research.

Tips for Selling to Churches on the Rock

Businesses that sell to Churches on the Rock churches rely on accurate information about their prospects, their products and their competition.

Successful sales strategies crave effective information capturing systems and are adept at using that information as a tool for converting prospects to satisfied customers.

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