Resources for Entrepreneurs

Selling to an Industry

Selling to Cigars and Cigarettes Mail Order Businesses

Leading cigars and cigarettes mail order businesses understand the value of every dollar. We'll tell you what you need to do to conquer selling hurdles in the cigars and cigarettes mail order business market and dominate the rest of the field.

B2B sales can be challenging. To succeed in this environment, you need the right combination of skills and expertise.

Don't be intimidated by the speed of the marketplace. Although speed is important, solid business principles and common sense will make the biggest difference in the success or failure of your selling efforts.

Sales Management Tips

Sales managers can play an important role in boosting sales volumes and improving the effectiveness of your sales team.

In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. Even so, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.

Don't neglect the fact that cigars and cigarettes mail order business owners value teamwork and may react negatively to sales reps who seem overly disconnected from their sales unit.

Direct Marketing Strategies

Direct marketing has proven to be an effective selling strategy for cigars and cigarettes mail order businesses. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with cigars and cigarettes mail order businesses that can benefit from your products or services.

The sticking point of direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of cigars and cigarettes mail order businesses that are primed for sales pitches.

Casting a Broad Net

The first step in selling to cigars and cigarettes mail order businesses is to cast a broad net. Strategies that limited to the local market are not likely to succeed in an environment that makes effective of remote, technology-based selling tools.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to increase your bandwidth to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.

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