Over the past several years, classified advertising businesses have experienced moderate growth rates compared to other businesses.
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Businesses that sell to classified advertising businesses have to be prepared to prove their primary selling points to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to classified advertising businesses.
Effective marketing is an essential ingredient in the recipe for classified advertising business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.
A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.
Why Should a Prospect Buy From You?
The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to classified advertising businesses because in this industry, tight sales and marketing budgets are the norm, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to classified advertising businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
Given your interest in selling and in classified advertising businesses, you might find these additional resources to be of interest.
If you have an existing classified advertising business, you are in the wrong spot. These resources will come in handy:
If you want to start a classified advertising business, we have some better resources for you:
If you are looking for advice on selling to a different company type, you will enjoy our directory of sales guides below.