Selling to an Industry
Selling to Clergy Businesses
No doubt about it, clergy businesses are high value sales targets for B2B operations that are prepared for a competitive marketplace. With a careful strategy, your business can earn a hefty profit selling to clergy businesses.
B2B sales can be challenging. To succeed in this environment, you need a strategy that is built on the fundamentals of good business.
In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. Fortunately clergy businesses are plentiful, but the challenge is to acquire and retain new accounts.
Ideally, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed clergy business sales targets.
Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
How to Generate Solid Leads
There aren't any cut and dry rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to clergy businesses should take steps to automate the lead generation process CRM and other techniques.
One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the technology and staff inputs necessary to generate leads internally.
At Gaebler, we advise our business partners to explore Experian Business Services for clergy business lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to your precise lead specifications.
CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.
When used properly, CRM can manage your company's interactions with customers and prospects. If you don't currently use CRM, it's time to get with the program. Companies that already use a CRM solution need to analyze their processes to make sure it is being used to its full potential.
In the B2B clergy business industry, the inefficient use of CRM can put your business at a competitive disadvantage.
Have Friends Who Might Like This Article?
Let them know on LinkedIn
Ready to Learn More? We Think You Might Like These Articles:
Additional Resources for Entrepreneurs