Resources for Entrepreneurs

Selling to an Industry

Selling to Clock Dealers and Repair Businesses

No doubt about it, clock dealers and repair businesses are important sales targets for business sellers that are poised to sell well in a competitive marketplace. With these useful selling tips, you can improve your sales model and improve your results when selling to clock dealers and repair businesses.

Many clock dealers and repair businesses depend on distributors and vendors. So, many B2B companies build their business plans around sales to clock dealers and repair businesses.

Companies that market to clock dealers and repair businesses have to be prepared to demonstrate their value proposition to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to clock dealers and repair businesses.

Reaching Prospective Customers

Prospecting is the process of identifying potential customers and converting them to qualified leads.

Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for clock dealers and repair businesses.

Lead lists are advantageous because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) arm your sales force with good leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

Benefits of Networking

Networking broadens your prospect pool. In addition to raising your company's profile, it strengthens your reputation with clock dealers and repair businesses.

But more importantly, a strategy that emphasizes networking dramatically boosts leads and referrals. Sometimes the leads you generate through solid networking will be leads that were otherwise hidden from your business.

Tips for Selling to Clock Dealers & Repair Businesses

Businesses that sell to clock dealers and repair businesses rely on accurate information about their prospects, their products and their competition.

Successful sales strategies emphasize data collection routines and are adept at using that information as a tool for converting prospects to satisfied customers.

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