Selling to an Industry
Selling to College Board Preparation Programs
First tier college board preparation programs are always on the lookout for good companies to do business with. For B2B companies that are up to the challenge, college board preparation programs offer a steady sales revenue stream .
Getting your foot in the door with college board preparation programs can require complex sales and marketing strategies.
Companies that market to college board preparation programs have to be prepared to prove their primary selling points to customers who are savvy about marketplace realities. Here are some of the other things you'll need to sell products to college board preparation programs.
Role of Owners & Managers
Owners and managers are active players in selling to college board preparation programs. Front line visibility is essential for large accounts, but your sales team can benefit from on-the-job partnerships with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
How to Find College Board Preparation Program Leads
Leads are the foundation of successful selling. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of college board preparation programs you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.
But the most reliable source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward college board preparation programs.
Aggressive Recruiting
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to field sub-par sales reps.
Companies that sell to college board preparation programs should narrow their search to highly ambitious and focused candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
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