In recent years, commercial laminating businesses have become high value targets in the B2B sector.
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With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.
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Message First, Targets Second
Messaging is an important part of a successful sales strategy. Muddy messaging dilutes the sales cycle and frustrates prospective customers' efforts to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of commercial laminating businesses that can be customized to your precise specifications.
Role of Owners & Managers
Owners and managers are active players in selling to commercial laminating businesses. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
Developing a Marketing Plan
A robust marketing strategy is the basis of a winning sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your revenue stream will be weak.
Keep in mind that commercial laminating businesses are fast-paced operations with little patience for long sales cycles.
A strong marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan provides a coordinated selling strategy that delivers results.
Given your interest in selling and in commercial laminating businesses, you might find these additional resources to be of interest.
If you have an existing commercial laminating business, you are in the wrong spot. These resources will come in handy:
If you want to start a commercial laminating business, these resources should prove useful:
If you want sales tips for doing business in a different industry, peruse our alphabetical directory of sales guides below.