December 2, 2020  
 
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Selling to Niche Markets

 

Selling to Commercial and Industrial Asphalt Paving Businesses

Most would agree that commercial and industrial asphalt paving businesses are high value sales targets in today's marketplace. For companies that sell to commercial and industrial asphalt paving businesses, the focused selling strategies discussed in this article can be important for breaking into the industry.

Despite robust demand for products sold to commercial and industrial asphalt paving businesses, penetrating the market can be daunting.
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For B2B professionals that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.

Market Research

Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they research and evaluate the specific commercial and industrial asphalt paving businesses that they want to add to their customer roster.

Since relationships are an important part of the selling process, meetings with commercial and industrial asphalt paving businesses leaders and their staff can establish a basis for the sales cycle. These meetings can also provide information that can be leveraged to exploit weaknesses in competitors' sales models.

Focused Messaging

Effective lead generation processes are vital for firms that sell to commercial and industrial asphalt paving businesses. Sales teams should be trained in sales and prospecting techniques, even if assistants handle most of the qualification activities. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the burden associated with gathering prospect contact information.

But lead generation is only one piece of the puzzle. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Keep in mind that commercial and industrial asphalt paving businesses are educated buyers who can spot an empty value proposition from a mile away. To get their attention, you'll need to create highly focused sales messages that emphasizes your product's strengths and value points.

Sales Incentives

In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed commercial and industrial asphalt paving business sales targets.

Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

More Info on Selling

Given your interest in selling and in commercial and industrial asphalt paving businesses, you might find these additional resources to be of interest.

Where to Find Sales Prospects

Creating a Sales Prospecting Plan

Sales Lead Scoring

Mailing Lists for Commercial and Industrial Asphalt Paving Businesses


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We always appreciate feedback from our readers. If you have any comments, suggestions, or questions about selling to commercial and industrial asphalt paving businesses, we encourage you to get in touch with us today!


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