Selling to an Industry

Selling to Commercial and Industrial Upholstery Businesses

The problem with selling to commercial and industrial upholstery businesses is that misguided efforts can threaten your entire business model. The hard part is crafting a selling strategy that targets the industry's major players.

Technology and technique are important. But in a B2B sales environment, they may be less important than other critical resources.

With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.

Sales Strategy Tips

Effective commercial and industrial upholstery business sales strategies focus on selling fundamentals and ROI. Some sales techniques are more effective than others and the ones that maximize ROI need to be prioritized.

Also, it's important to avoid a silo approach to commercial and industrial upholstery business sales. Companies that isolate their sales units fall behind in the marketplace, especially when they are pitted against companies that encourage collaborative processes between sales, marketing and other units.

Networking Tips

The commercial and industrial upholstery business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.

Lead lists are helpful in expanding your network, but only to the extent that your team invests time and effort to develop lead list contacts into long-term business relationships. As an owner or manager, you need to prioritize networking strategies and proactively model relational sales techniques.

How to Generate Solid Leads

There aren't any uniform rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to commercial and industrial upholstery businesses should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.

One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.

At Gaebler, we advise our business partners to explore Experian Business Services for commercial and industrial upholstery business lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to your precise lead specifications.

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