Your approach will vary according to your circumstances and your company's unique sales objectives. But overall, there are several things you will need to consider when devising a system for selling to commodity brokers businesses.

Get To Know Your Market

Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they conduct research on the specific commodity brokers businesses that they want to add to their customer roster.

Since relationships can be critical in closing sales, meetings with commodity brokers businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can give your business a competitive edge.

Marketing Mix

Since it's impossible to separate sales and marketing, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and place a high premium on channels that funnel messaging directly to decision makers.

Although there are no one-size-fits-all marketing strategies for commodity brokers businesses, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of commodity brokers businesses. For many businesses, these lists set the stage for the rest of the sales cycle.

Review Mechanisms

It's also important to regularly assess your personnel and overall selling strategy. Internal review processes should be based on quantifiable data as well as direct input from commodity brokers businesses themselves.

If necessary, modify your hiring and/or strategy to accommodate changes in the marketplace.