Resources for Entrepreneurs

Selling to an Industry

Selling to Computer Disaster Recovery Businesses

Many computer disaster recovery businesses present possibilities for B2B businesses to earn profits. We'll tell you how to overcome selling hurdles in the computer disaster recovery business market and outsell the competition.

There are no one-size-fits-all strategies for selling to computer disaster recovery businesses. The foundation for success is the same as it is in many other industries.

In any B2B industry, one of the key indicators of long-term success is the ability to expand your customer base. Fortunately computer disaster recovery businesses are plentiful, but the challenge is to acquire and retain new accounts.

Developing a Marketing Plan

A solid marketing plan is the foundation of a profitable sales strategy. Your team might be stocked with first-rate sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your revenue stream will be weak.

Keep in mind that computer disaster recovery businesses are hectic operations with little patience for drawn out sales meetings and follow-up cycles.

A well thought-out marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan serves up an intentional selling strategy that is hard to beat.

Message First, Targets Second

Messaging is an important part of a successful sales strategy. Confused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.

For maximum impact, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a comprehensive strategy.

The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although there are multiple ways to generate leads, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of computer disaster recovery businesses that can be customized to your precise specifications.

High Impact Strategies

Winning sales strategies leverage cost efficiencies to deliver higher profit margins. In many cases, these strategies revolve around the more efficient utilization of resources that already exist in your organization.

By coordinating your business' sales and marketing strategy with resources such as your company website, social media presence and PR initiatives, you can dramatically increase the ROI of the resources you use to sell to computer disaster recovery businesses.

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