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Selling to an Industry

Selling to Computer Telephony Businesses

The problem with selling to computer telephony businesses is that the wrong sales strategies can threaten your entire plan for success. Let us show you how to get past selling hurdles in the computer telephony business market and dominate the competition.

Personal motivation is essential for entrepreneurs who are interested in selling equipment and supplies to computer telephony businesses.

Your approach will vary according to your circumstances and your company's unique sales objectives. But overall, there are several things you will need to consider when devising a system for selling to computer telephony businesses.

Sales & Marketing Tips

Some B2B computer telephony business suppliers opt for third-party marketing over internal marketing activities. Either way, your marketing strategy should leverage a multichannel approach that addresses the diverse ways computer telephony business owners access information. Traditional channels like direct mail and telemarketing are important, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.

Top B2B sales teams recognize the importance of reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying computer telephony business leads, you will have a hard time breaking into the market.

If your sales force is falling flat when it comes to leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable computer telephony business lead lists to B2B sellers.

Sales Strategy Tips

Effective computer telephony business sales strategies are concerned about both sales techniques and ROI. Some sales techniques are more effective than others and the ones that maximize ROI need to be prioritized.

Also, it's important to avoid a silo approach to computer telephony business sales. Companies that isolate their sales units lag in the marketplace, especially when they are pitted against companies that encourage collaborative processes between sales, marketing and other units.

Tips for Selling to Computer Telephony Businesses

Businesses that sell to computer telephony businesses live and die by the amount of information they have about their prospects, their products and their competition.

Successful sales strategies prioritize information-gathering processes and are adept at using that information as a tool for converting prospects to satisfied customers.

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