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Selling to an Industry

Selling to Concessionaires Equipment and Supplies Businesses

Most concessionaires equipment and supplies businesses have tight budgets and no time for games. Here are some of the things that are required to sell to concessionaires equipment and supplies businesses in the current market.

Penetrating the world of concessionaires equipment and supplies businesses can require complex sales and marketing strategies.

Good sales teams combine personal motivation with a set of tools that equips them to address sales cycles that target concessionaires equipment and supplies businesses. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.

Hiring Staff

Your sales team is your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.

Most concessionaires equipment and supplies businesses appreciate the value of sales professionals who are conversant in the industry and knowledgeable about their product lines. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in techniques for service after the sale.

Direct Marketing Strategies

Direct marketing is an effective way to sell to concessionaires equipment and supplies businesses. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with concessionaires equipment and supplies businesses that can benefit from your products or services.

The challenge with direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Based on our experience, Experian is one of the best in the business with a reputation for supplying consistently reliable lists of concessionaires equipment and supplies businesses that are primed for sales pitches.

Customer Return on Investment

The best sales programs place a heavy emphasis on customer ROI. This is especially important when selling to concessionaires equipment and supplies businesses because in this industry, expenditures can run amok, and every dollar your customer invests has to lead to a financial payoff in their sales revenues and profits.

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