If selling to concrete blocks and shapes commercial and industrial businesses is your core business, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.

Networking Tips

The concrete blocks and shapes commercial and industrial business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to prioritize networking strategies and proactively model relational sales techniques.

Industry Developments

Inevitably, concrete blocks and shapes commercial and industrial businesses are constantly adapting to the marketplace. Companies that sell to concrete blocks and shapes commercial and industrial businesses should likewise adapt their approach to meet changing consumer needs. B2B businesses that take an unfocused approach to industry developments are at a competitive disadvantage, especially in this industry.

Subscriptions to trade journals and networking can help your company stay abreast of developments in the industry.

Direct Marketing Strategies

Direct marketing has proven to be an effective selling strategy for concrete blocks and shapes commercial and industrial businesses. The benefit of direct marketing is that it is an efficient method reaching qualified prospects with targeted messaging. From a sales cycle perspective, direct marketing establishes a platform for relationships with concrete blocks and shapes commercial and industrial businesses that can benefit from your products or services.

The tricky part about direct marketing is lead generation. Since reliable leads can be hard to find, we recommend using lead lists supplied by established third-party vendors. Over the years we've found that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of concrete blocks and shapes commercial and industrial businesses that produce high conversion rates.