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Selling to an Industry

Selling to Concrete Curing and Treating Materials Businesses

Without a doubt, concrete curing and treating materials businesses are attractive sales prospects in today's marketplace. With a careful strategy, your business can achieve financial success selling to concrete curing and treating materials businesses.

Initiative and perseverance are admirable characteristics for sales professionals. But selling to concrete curing and treating materials businesses requires more than an impeccable work ethic.

Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the concrete curing and treating materials business industry where simple blunders can translate into losses in market share.

Sales Team Considerations

Most of the businesses that sell to concrete curing and treating materials businesses take a team sales approach.

Although your team may be comprised of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.

Casting a Broad Net

The first step in selling to concrete curing and treating materials businesses is to take a broad approach to the marketplace. Strategies that focus exclusively on the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.

How to Find Concrete Curing & Treating Materials Business Leads

Leads drive sales cycles. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.

The names of concrete curing and treating materials businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.

But the most dependable source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing updated and sorted lead lists that can be used for direct mail and other marketing efforts directed toward concrete curing and treating materials businesses.

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