Resources for Entrepreneurs

Selling to an Industry

Selling to Concrete Floor Coating Businesses

Many concrete floor coating businesses present possibilities for emerging companies to earn profits. Here's what you'll need to sell to concrete floor coating businesses in today's marketplace.

There are no one-size-fits-all strategies for selling to concrete floor coating businesses. The basis for success is the same as it is in many other industries.

The best sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target concrete floor coating businesses. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.

How to Find Concrete Floor Coating Business Leads

Leads drive sales cycles. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.

The names of concrete floor coating businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.

But the most dependable source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward concrete floor coating businesses.

Aggressive Recruiting

Bottom line success begins with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.

Companies that sell to concrete floor coating businesses should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are capable of operating as part of a team. Individuals who lack a team-based track record will ultimately hamper your sales efforts, no matter how good they look on paper.

Networking Tips

The concrete floor coating business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to train your team in networking strategies and proactively model relational sales techniques.

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